Our Impact Approach
Investing in Purpose. Building for Resilience.
At Jambaar Capital, impact isn’t a checkbox—it’s our foundation. We invest early in tech founders solving critical challenges in Francophone Africa, with an opportunistic lens on broader North and West Africa. In underserved markets where others hesitate, we lean in—with capital, conviction, and care.
Returns with Purpose
Every investment we make goes through a double lens:
• Will it generate strong financial returns?
• Will it create measurable social or environmental impact?
We invest in high-potential founders closest to the problems—those building scalable, tech-enabled solutions across key sectors like health, education, fintech, logistics, and SME support.
Rooted in Local Needs. Aligned with Global Goals.
Our impact strategy is guided by four core UN Sustainable Development Goals (SDGs), carefully chosen to reflect both regional priorities and global relevance.
SDG 5 – Gender Equality
We seek gender-diverse leadership and aim for 30% female-led startups in our portfolio.
SDG 8 – Decent Work & Economic Growth
We back startups that create quality jobs and build inclusive, future-ready economies.
SDG 10 – Reduced Inequalities
We support businesses breaking down barriers to access—whether in healthcare, finance, or education.
SDG 12 – Responsible Consumption & Production
We invest in sustainable models that promote circularity, efficiency, and climate responsibility.